Diffusion of innovations
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Diffusion of Innovations Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
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Introduction
Subsection
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea:
1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
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The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
New section
Communication Channels
- Chapter 5
- Chapter 8
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Time
- Chapter 5
- Chapter 6
- Chapter 7
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The Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.