Diffusion of innovations: Difference between revisions
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Everett Rodgers proposes the decisive model of change and innovation. Innovation is diffused to members of a social system, over time through certain channels. There are four key elements when diffusing a new idea: | |||
<p>1. What is the innovation<br> | <p>1. What is the innovation<br> | ||
2. How is it communicated<br> | 2. How is it communicated<br> | ||
3. The idea is transmitted over time<br> | 3. The idea is transmitted over time<br> | ||
4. The idea is diffused to members of a social system<br><br> | 4. The idea is diffused to members of a social system<br><br> | ||
Rogers outlines five stages for the diffusion of innovation:<br> | Rogers outlines five stages for the diffusion of innovation:<br> | ||
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4. Implementation <br> | 4. Implementation <br> | ||
5. Confirmation <br><br> | 5. Confirmation <br><br> | ||
== '''The Innovation''' == | == '''The Innovation''' == | ||
Revision as of 15:59, 20 June 2007
Diffusion of Innovations
Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Everett Rodgers proposes the decisive model of change and innovation. Innovation is diffused to members of a social system, over time through certain channels. There are four key elements when diffusing a new idea:
1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation
The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
Communication Channels
- Chapter 5
- Chapter 8
Time
- Chapter 5
- Chapter 6
- Chapter 7
The Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.