Diffusion of innovations: Difference between revisions
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{{speedydelete|This appears to be either a book synopsis, original research, or both. In any event, as written and structured, it is not encyclopedic. The topic seems to have no other researchers. See [http://en.wikipedia.org/wiki/Diffusion_of_innovations Wikipedia's entry], referencing only Rogers' two books.|[[User:James A. Flippin|James A. Flippin]] 17:10, 20 June 2007 (CDT)}} | |||
== '''Diffusion of Innovations''' == | == '''Diffusion of Innovations''' == | ||
Everett M. Rogers | Everett M. Rogers | ||
Revision as of 16:10, 20 June 2007
 |
| This appears to be either a book synopsis, original research, or both. In any event, as written and structured, it is not encyclopedic. The topic seems to have no other researchers. See Wikipedia's entry, referencing only Rogers' two books. |
| See also pages that link to this page. |
| James A. Flippin 17:10, 20 June 2007 (CDT) |
Diffusion of Innovations
Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Everett Rodgers proposes the decisive model of change and innovation. Innovation is diffused to members of a social system, over time through certain channels. There are four key elements when diffusing a new idea:
1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation
The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
Communication Channels
- Chapter 5
- Chapter 8
Time
- Chapter 5
- Chapter 6
- Chapter 7
The Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.