Diffusion of innovations

Diffusion of Innovations Everett M. Rogers

Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.

Introduction

Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea:

1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system


Rogers outlines five stages for the diffusion of innovation:
1. Knowledge
2. Persuasion
3. Decision
4. Implementation
5. Confirmation

The Innovation

• Chapter 4
• Chapter 6
• Chapter 10

Communication Channels

• Chapter 5
• Chapter 8

Time

• Chapter 5
• Chapter 6
• Chapter 7

The Social System

• Chapter 8
• Chapter 9
• Chapter 10

Summary More to come.