User:Ian Johnson

Business Editor, focused on GLBT marketing

Ian Johnson is the founder and CEO of Out Now - a global specialist gay marketing agency.

He was born in Glen Innes, Australia and lives in Europe.

Ian studied marketing and law in Sydney. In 1992 he established a gay and lesbian specialist marketing agency called Significant Others in Australia. In 2001, he established a similar international gay marketing company, Out Now, with the first office opening in Amsterdam in 2002.

Out Now has expanded, and Ian now works for clients, in the area of gay marketing, in various markets around the world. He is frequently cited in news articles and gives many conference and corporate presentations on issues related to marketing to the lesbian and gay communities.

Academic

Marketing

• Bachelor of Commerce degree, Marketing major, B.Com (Mark) - UNSW, 1986

Law

• Bachelor of Laws degree, LL.B - UNSW, 1988

• Diploma of Practical Legal Training, Dip.PLT - UTS, 1992

• Admitted as Solicitor, Supreme Court of New South Wales, 1992

Career

1989 - 1991:

• Interest rate options dealer; Citicorp, Treasury department - Citibank

1992 - 1993:

• Paralegal; Allen, Allen and Hemsley, Corporate lawyers

1993 - 1994:

• Solicitor; Hunt & Hunt, Lawyers

1992 - present:

• Founder and CEO; Out Now Consulting

Reference links

• Ian Johnson CV - "The Pink Pound Conference", London 2006
• Out Now - brief history
• Out Now Consulting - corporate site
• Gay Market News - marketing updates site, edited by Ian Johnson

Articles created in Citizendium

These are articles I created from scratch here at the Citizendium.

GLBT issues

• Europride
• Gay
• Gay bar
• Gay community
• Gay Games
• Gay marketing
• Gay media
• GLBT
• Homosexuality
• Lesbian
• Stonewall riots
• Sydney Gay and Lesbian Mardi Gras

Business and marketing

• Business

Others

• ABBA
• Beer
• Cognac
• Crowded House
• Frank Thring
• Frustration
• Luciano Pavarotti
• Madonna (performer)
• Party
• Tina Turner
• Zoo

Redlink articles needing creation in Citizendium

This is a list for my reference of articles that are referred to in CZ in articles with which I have been involved, but, if it appears in this list as a redlinked article, are yet to be created.

GLBT issues

• Christopher Street
• CSD
• Civil Partnership
• Gay marriage
• Gay rights
• Gay tourism
• Gene Robinson
• Pride
• Stonewall Inn

Business and marketing

• Absolut
• Barclays
• BT
• Consumer research
• IBM
• Ikea
• Jim Beam
• Lufthansa
• Smirnoff
• Stolichnaya
• Target market
• Tooheys
• Toyota
• VB
• Virgin Blue
• Whole Foods Market
• XXXX beer

Others

• Glen Innes