Diffusion of innovations: Difference between revisions
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== '''Diffusion of Innovations''' == | == '''Diffusion of Innovations''' == | ||
Diffusion of Innovation (DOI) is a theory that explains how innovation is adopted throughout a society. Adopters of innovation are categorized as innovators, early adopters, early majority, late majority and laggards. | Diffusion of Innovation (DOI) is a theory that explains how innovation is adopted throughout a society. Adopters of innovation are categorized as innovators, early adopters, early majority, late majority and laggards. The Diffusion of Innovation model was developed by Everett Rogers uses an S curve to graph the adoption of an innovation. | ||
The diffusion of innovation model is used in many disciplines and has four key elements are important in the diffusion of new ideas:<p>1. What is the innovation?<br> | The diffusion of innovation model is used in many disciplines and has four key elements are important in the diffusion of new ideas:<p>1. What is the innovation?<br> | ||
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4. The idea is diffused to members of the society<br><br> | 4. The idea is diffused to members of the society<br><br> | ||
There are five stages of DOI.<br><br> | |||
1. Knowledge - awareness of the idea and perceived benefit<br> | 1. Knowledge - awareness of the idea and perceived benefit<br> | ||
Revision as of 12:22, 24 June 2007
Diffusion of Innovations
Diffusion of Innovation (DOI) is a theory that explains how innovation is adopted throughout a society. Adopters of innovation are categorized as innovators, early adopters, early majority, late majority and laggards. The Diffusion of Innovation model was developed by Everett Rogers uses an S curve to graph the adoption of an innovation.
The diffusion of innovation model is used in many disciplines and has four key elements are important in the diffusion of new ideas:
1. What is the innovation?
2. How is it communicated?
3. The idea is transmitted over time
4. The idea is diffused to members of the society
There are five stages of DOI.
1. Knowledge - awareness of the idea and perceived benefit
2. Persuasion – convinced of the value of the innovation
3. Decision – judgment to adopt the innovation
4. Implementation – in acting the innovation
5. Confirmation - acceptance or rejection of the innovation
The Innovation
Communication Channels
Time
The Social System
'Summary'
Reference
Rogers, E., (2003). Diffusion of Innovations, 5th Edition. New York: Free Press.