Diffusion of innovations: Difference between revisions

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Everett M. Rogers
Everett M. Rogers


Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press.
Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press.  
 
'''Introduction'''
 
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels.  There are four key elements when diffusing a new idea:
<P>1. What is the innovation
2. How is it communicated
3. The idea is transmitted over time
4. The idea is diffused to members of a social system
 




Revision as of 13:18, 20 June 2007

Diffusion of Innovations Everett M. Rogers

Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.


1. The Innovation

  • Chapter 4
  • Chapter 6
  • Chapter 10


2. Communication Channels

  • Chapter 5
  • Chapter 8


3. Time

  • Chapter 5
  • Chapter 6
  • Chapter 7


4. A Social System

  • Chapter 8
  • Chapter 9
  • Chapter 10


Summary


More to come.

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