Diffusion of innovations: Difference between revisions
Jump to navigation
Jump to search
imported>Stephen Rahn No edit summary |
imported>Jim Wright No edit summary |
||
| Line 2: | Line 2: | ||
Everett M. Rogers | Everett M. Rogers | ||
Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | Rogers, E.(2003). ''Diffusion of Innovations'', 5th Edition. New York: Free Press. | ||
'''Introduction''' | |||
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: | |||
1. What is the innovation | |||
2. How is it communicated | |||
3. The idea is transmitted over time | |||
4. The idea is diffused to members of a social system | |||
Revision as of 13:19, 20 June 2007
Diffusion of Innovations Everett M. Rogers
Rogers, E.(2003). Diffusion of Innovations, 5th Edition. New York: Free Press.
Introduction
Rogers suggest that innovation to diffuse to members of a social system over time through certain channels. There are four key elements when diffusing a new idea: 1. What is the innovation 2. How is it communicated 3. The idea is transmitted over time 4. The idea is diffused to members of a social system
1. The Innovation
- Chapter 4
- Chapter 6
- Chapter 10
2. Communication Channels
- Chapter 5
- Chapter 8
3. Time
- Chapter 5
- Chapter 6
- Chapter 7
4. A Social System
- Chapter 8
- Chapter 9
- Chapter 10
Summary
More to come.