Design
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Design is the act or process of producing a plan or template for the creation of something new. The term is applied to many different fields of endeavour, from the manufacturing of functional objects such as machines and clothing to the most esoteric objects in the decorative arts. So designs may take the form of sketches, schematics, plans, story boards, or other drafts.
Traditionally, designers have also been craftsmen, that is, they have actually worked in the field and have the skills to produce the works they envision. This can take many years. Today, aspiring designers can take courses both in design and practical application, although a traditional apprenticeship is often still required.