Public opinion poll/Bibliography: Difference between revisions

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* Converse, Jean M.  ''Survey Research in the United States: Roots and Emergence 1890-1960'' (1987)
* Converse, Jean M.  ''Survey Research in the United States: Roots and Emergence 1890-1960'' (1987)
*Igo, Sarah E. ''The Averaged American: Surveys, Citizens, and the Making of a Mass Public''. Cambridge, MA: Harvard University Press, 2007.
*Igo, Sarah E. ''The Averaged American: Surveys, Citizens, and the Making of a Mass Public''. Cambridge, MA: Harvard University Press, 2007.
*Robinson, Daniel J. ''The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945''. Toronto: University of Toronto Press, 1999.
*Squire, Peverill. "Why the 1936 Literary Digest Poll Failed, ''Public Opinion Quarterly'' 52 (1988) pp. 125-133.
*Squire, Peverill. "Why the 1936 Literary Digest Poll Failed, ''Public Opinion Quarterly'' 52 (1988) pp. 125-133.



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A list of key readings about Public opinion poll.
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The practice of polling

Public opinion polling history

  • Converse, Jean M. Survey Research in the United States: Roots and Emergence 1890-1960 (1987)
  • Igo, Sarah E. The Averaged American: Surveys, Citizens, and the Making of a Mass Public. Cambridge, MA: Harvard University Press, 2007.
  • Robinson, Daniel J. The Measure of Democracy: Polling, Market Research, and Public Life, 1930-1945. Toronto: University of Toronto Press, 1999.
  • Squire, Peverill. "Why the 1936 Literary Digest Poll Failed, Public Opinion Quarterly 52 (1988) pp. 125-133.

Commentaries and controversy

Polling results